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Cool Cats, a popular profile picture project, has unveiled a new strategic direction with refreshed branding and future expansion beyond Ethereum with customizable, full-body avatars. The project will also introduce Fracture NFTs, which evolve as holders complete missions within the Cooltopia game, and Explorers NFTs, which will represent a larger expansion of the project later this year. The team plans to work with community members to develop assets to be used with the Explorers, and to remove as much friction as possible when moving avatars across blockchains. The project will also feature a new logo with a forward-facing cat, and new narrative content centered on Blue Cat.