The United Kingdom Financial Conduct Authority (FCA) has warned of robust actions against firms not complying with its advertising laws.
Crypto crimes and advertisements that potentially misguide investors are some of the biggest hurdles to the U.K.’s vision of becoming a global crypto hub.
The country has been extra cautious against crypto advertisements, especially since the collapse of FTX. Most notably, the regulatory authorities have constantly clashed with Crypto.com for “misleading advertising.” The FCA has released a statement warning the crypto firms to adhere to its new promotions regime.
Law-Breakers Face Jail Time
The FCA statement reads: “All cryptoasset firms marketing to U.K. consumers, including firms based overseas, will soon need to comply with the new U.K. financial promotions regime. Firms must start preparing now for this regime. We will take robust action against firms breaching these requirements.”
According to this new crypto advertising policy, four criteria make a firm eligible to advertise its crypto offerings:
If parties break these rules, they are liable for a “criminal offense punishable by up to two years’ imprisonment.” This new regime will soon come into action after passing through the parliament.
U.K. Accelerating Towards Crypto Regulation
The U.K. has taken significant steps towards crypto regulation. The government is equipping itself to fight blockchain-related crimes with a specialized “Crypto Cell” under the National Crime Agency. It is also exploring regulatory environments for stablecoin payments.
The government is working in phases to regulate cryptocurrency. It entered the second phase last week, when the Finance Ministry asked for feedback from the industry stakeholders on crypto regulations.
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Main content of the article:
The United Kingdom Financial Conduct Authority (FCA) has issued a warning to crypto firms to adhere to its new financial promotions regime or face robust action. The four criteria for a firm to be eligible to advertise its crypto offerings includes having a valid authorization, providing clear and fair communication, ensuring the products are suitable for the customer and not making false or misleading statements. Breaking these rules is a criminal offense punishable by up to two years’ imprisonment. The U.K. is taking steps to fight blockchain-related crimes and exploring regulatory environments for stablecoin payments. It recently entered the second phase of crypto regulation, asking for feedback from industry stakeholders.